Innovation through Storytelling in the Family-owned Business
نویسنده
چکیده
Innovation and learning are both considered vital for a firm’s ability to prosper. In studies of organizational culture, the family-owned business is a unique context that provides the opportunity to study the tension between exploitation and exploration in the learning and innovation processes. Organizational stories are one way in which cultures are sustained over time. This paper examines how storytelling might enable learning and innovation within the family-owned business. The I-Space offers a conceptual framework incorporating the elements of culture, learning and innovation by which to examine these issues.
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